We are so glad you are enjoying Lifecycle Insights! Here are the steps to upgrading your plan:
1) Click on the Account Settings Tab in the left hand navigation bar, then select the Subscription tile.
2) Click on the "Show Available Plans" button
3) You will see the plan dropdown showing below:
4) Choose the subscription from the dropdown:
5) Select Monthly or Annual (and CAD if you are in Canada)
6) Click Update Subscription: